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Revision as of 04:14, 11 April 2025
Citadel, a specialist digital advertising agency, announces an expanded SEO solution for plastic surgeons, focusing on online visibility, client engagement, and technique development. Lauren's focus on ROI and enthusiasm for locating the essential information that transform campaigns from great to terrific include establishing a grand range multivariate examination framework utilizing fractional factorial evaluation for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a projection method for forecasting ROI before media investment.
A 25-year veteran in the health care advertising and marketing space, Tracey began her occupation as an agency account individual for a variety of pharma brand names and later spearheaded the advertising and marketing initiative to introduce a first-of-its kind website in the eyewear and eyecare area.
It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the design for exactly how media and advertising firms should, and will, evolve in the future.
While at Underscore, she invested 3 years educating Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.