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Revision as of 07:30, 30 April 2025
Citadel, a specialist electronic advertising firm, reveals a broadened SEO solution for cosmetic surgeons, concentrating on on-line presence, patient involvement, and practice growth. Lauren's focus on ROI and enthusiasm for discovering the critical information that change projects from excellent to terrific include establishing a grand scale multivariate test structure making use of fractional factorial evaluation for recognizing ROI possibility in fortress surgeon digital marketing media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection technique for anticipating ROI before media financial investment.
A 25-year veteran in the health care marketing and advertising area, Tracey started her job as a company account individual for a range of pharma brand names and later on pioneered the marketing effort to release a first-of-its kind portal in the glasses and eyecare room.
It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the model for exactly how media and marketing firms should, and will, evolve in the future.
While at Underscore, she spent 3 years showing Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.