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Revision as of 11:18, 4 June 2025

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A 25-year professional in the health care marketing and advertising room, Tracey started her job as a company account person for a selection of pharma brand names and later on spearheaded the marketing initiative to introduce a first-of-its kind site in the glasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the model for just how media and advertising agencies should, and will, progress in the future.

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