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Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising firm, announces an expanded SEO solution for plastic surgeons, focusing on on-line presence, patient engagement, and technique growth. Lauren's focus on ROI and passion for discovering the critical details that change projects from great to terrific include establishing a grand range multivariate test structure making use of fractional factorial analysis for comprehending ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a projection approach for anticipating ROI prior to media financial investment.
A 25-year veteran in the medical care advertising and marketing space, Tracey started her job as a firm account person for a variety of pharma brand names and later on spearheaded the marketing effort to release a first-of-its kind portal in the glasses and eyecare area.
It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential distinction in the sector. She thinks Underscore is the version for just how media and advertising and marketing companies should, and will, develop in the future.
While at Underscore, she spent three years teaching Internet search engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail acquisition.