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Fortress Surgeon Digital Marketing, a specialist electronic marketing agency, reveals an expanded search engine optimization solution for cosmetic surgeons, focusing on online presence, client engagement, and technique development. In her previous duty as VP of Biddable Media Daga focused on the advertising of health and wellness & wellness brand names via all lifecycle phases: starting from scientific trial employment projects, through the pre-launch market-shaping, launch and advertising stage, finishing with license expiration and advertising and marketing sunsetting.
A 25-year professional in the healthcare advertising and marketing space, Tracey started her profession as a firm account person for a range of pharma brand names and later on spearheaded the marketing initiative to release a first-of-its kind site in the eyeglasses and eyecare space.
It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, an essential differentiation in the industry. She thinks Underscore is the model for how media and marketing firms should, and will, evolve in the future.
While at Underscore, she spent three years showing Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they identified just how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail purchase.