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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing company, introduces an expanded search engine optimization service for plastic surgeons, concentrating on online exposure, client engagement, and technique development. Lauren's focus on ROI and passion for discovering the vital information that transform projects from great to excellent include creating a grand range multivariate test structure making use of fractional factorial analysis for comprehending ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate approach for forecasting ROI before media financial investment.
A 25-year veteran in the health care marketing and advertising space, Tracey began her career as a company account person for an array of pharma brand names and later headed the marketing initiative to introduce a first-of-its kind site in the glasses and eyecare area.
It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential distinction in the industry. She thinks Underscore is the version for exactly how media and advertising and marketing agencies should, and will, progress in the future.
While at Underscore, she invested 3 years instructing Online search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they found out just how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.