Digital Advertising Solutions
Citadel, a specialist Fortress Surgeon Digital Marketing marketing agency, reveals an increased search engine optimization service for cosmetic surgeons, focusing on on-line presence, client engagement, and technique growth. Lauren's focus on ROI and passion for discovering the crucial information that change campaigns from excellent to excellent consist of developing a grand scale multivariate test framework making use of fractional factorial analysis for understanding ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate approach for anticipating ROI before media investment.
A 25-year expert in the medical care advertising and marketing room, Tracey began her profession as a firm account individual for a variety of pharma brands and later led the advertising and marketing effort to release a first-of-its kind site in the glasses and eyecare room.
It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the sector. She thinks Underscore is the model for just how media and advertising firms should, and will, evolve in the future.
While at Underscore, she spent three years instructing Online search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.