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Citadel, a doctor electronic advertising and marketing firm, introduces a broadened search engine optimization service for plastic surgeons, concentrating on on-line presence, client involvement, and method growth. Lauren's concentrate on ROI and enthusiasm for finding the important details that transform projects from good to excellent include establishing a grand scale multivariate test structure using fractional factorial evaluation for understanding ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate technique for anticipating ROI prior to media investment.
A 25-year expert in the health care marketing and advertising area, Tracey began her profession as a company account person for an array of pharma brands and later pioneered the advertising and marketing effort to launch a first-of-its kind portal in the eyewear and eyecare area.
He leads a group of media method, media preparation, media acquiring and media execution specialists that collaboratively make sure that project objectives are attained in order to make best use of roi and involvements. Lauren's occupation in digital and media started in the 90's, just as Fortress Surgeon Digital Marketing became a feasible advertising network.
While at Underscore, she invested three years educating Search Engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.