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Fortress Surgeon Digital Marketing, a doctor digital advertising firm, announces a broadened SEO solution for plastic surgeons, focusing on on-line exposure, patient engagement, and practice development. Lauren's focus on ROI and interest for discovering the essential details that transform projects from excellent to terrific consist of creating a grand scale multivariate test framework using fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast strategy for forecasting ROI prior to media investment.

One of the things Martin takes pleasure in most about his role is the chance to research study and recognize the nuances of both brand-new and well established markets, and through growing his understanding of them search for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the market. She believes Underscore is the design for how media and marketing firms should, and will, progress in the future.

While at Underscore, she spent 3 years instructing Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they identified how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail purchase.