Telemarketing
Citadel, a doctor Fortress Surgeon Digital Marketing advertising agency, introduces an increased search engine optimization service for plastic surgeons, concentrating on online exposure, client involvement, and method growth. In her previous role as VP of Biddable Media Daga specialized in the advertising of wellness & health brand names via all lifecycle stages: starting from professional test employment campaigns, with the pre-launch market-shaping, launch and promotional stage, ending with license expiry and advertising and marketing sunsetting.
A 25-year professional in the medical care marketing and advertising area, Tracey started her occupation as a company account person for an array of pharma brand names and later led the marketing effort to introduce a first-of-its kind site in the eyeglasses and eyecare space.
It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the sector. She thinks Underscore is the design for how media and advertising agencies should, and will, progress in the future.
While at Underscore, she invested three years teaching Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they identified exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.