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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising and marketing firm, announces an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, individual engagement, and technique growth. In her previous role as VP of Biddable Media Daga focused on the advertising of wellness & health brand names via all lifecycle phases: starting from clinical test recruitment campaigns, through the pre-launch market-shaping, launch and promotional stage, ending with license expiration and advertising sunsetting.
A 25-year expert in the healthcare marketing and advertising room, Tracey began her job as a firm account individual for a selection of pharma brand names and later on headed the advertising effort to introduce a first-of-its kind site in the eyewear and eyecare room.
It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the model for just how media and advertising companies should, and will, develop in the future.
While at Underscore, she invested three years teaching Online search engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.