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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising firm, announces an expanded search engine optimization service for cosmetic surgeons, focusing on online exposure, individual interaction, and technique development. In her previous role as VP of Biddable Media Daga concentrated on the advertising and marketing of health and wellness & wellness brand names through all lifecycle stages: starting from medical test employment projects, with the pre-launch market-shaping, launch and advertising stage, finishing with license expiry and advertising sunsetting.
Among things Martin delights in most regarding his function is the possibility to research and comprehend the nuances of both established and brand-new markets, and via expanding his understanding of them search for the Holy Grail of product-market fit.
It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the model for exactly how media and advertising firms should, and will, evolve in the future.
While at Underscore, she spent three years educating Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.