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Citadel, a cosmetic Fortress Surgeon Digital Marketing (Source Webpage) electronic advertising agency, reveals a broadened search engine optimization solution for cosmetic surgeons, concentrating on online visibility, patient interaction, and technique growth. Lauren's focus on ROI and enthusiasm for locating the critical information that change campaigns from good to great consist of establishing a grand scale multivariate examination structure using fractional factorial evaluation for recognizing ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast strategy for predicting ROI prior to media investment.

A 25-year professional in the health care advertising and marketing space, Tracey started her career as an agency account person for a variety of pharma brands and later pioneered the advertising and marketing effort to introduce a first-of-its kind site in the glasses and eyecare area.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the version for how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she spent three years teaching Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they found out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.