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Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, introduces an increased search engine optimization service for plastic surgeons, concentrating on on-line visibility, patient interaction, and practice development. Lauren's concentrate on ROI and passion for finding the vital information that change projects from great to fantastic include developing a grand range multivariate test structure utilizing fractional factorial evaluation for recognizing ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast method for forecasting ROI before media investment.

A 25-year professional in the medical care advertising and marketing area, Tracey started her career as a firm account individual for a range of pharma brands and later on led the marketing effort to introduce a first-of-its kind site in the eyeglasses and eyecare area.

He leads a team of media approach, media preparation, media acquiring and media implementation professionals that collaboratively guarantee that project objectives are attained in order to maximize involvements and ROI. Lauren's profession in digital and media started in the 90's, just as digital ended up being a viable marketing channel.

While at Underscore, she spent three years instructing Search Engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail acquisition.