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Fortress Surgeon Digital Marketing, a surgeon digital advertising agency, reveals a broadened search engine optimization service for plastic surgeons, focusing on on-line presence, client involvement, and technique growth. In her previous function as VP of Biddable Media Daga specialized in the advertising of health & health brand names via all lifecycle phases: starting from scientific trial recruitment projects, via the pre-launch market-shaping, launch and advertising stage, finishing with patent expiry and marketing sunsetting.

A 25-year veteran in the healthcare marketing and advertising space, Tracey started her career as an agency account individual for an array of pharma brand names and later pioneered the advertising and marketing initiative to launch a first-of-its kind site in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the sector. She believes Underscore is the design for exactly how media and marketing agencies should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they figured out just how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.