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Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing firm, announces a broadened SEO solution for plastic surgeons, focusing on online exposure, client engagement, and technique growth. Lauren's focus on ROI and interest for discovering the crucial details that change projects from excellent to wonderful include developing a grand scale multivariate test framework using fractional factorial analysis for comprehending ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast strategy for predicting ROI prior to media investment.

One of the important things Martin delights in most regarding his role is the possibility to research study and recognize the nuances of both well established and new markets, and via growing his understanding of them look for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the version for exactly how media and advertising firms should, and will, evolve in the future.

While at Underscore, she spent three years educating Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.