Social Media SMM
Citadel, a specialist electronic marketing company, reveals an increased SEO service for cosmetic surgeons, concentrating on on-line visibility, person interaction, and practice growth. Lauren's focus on ROI and passion for finding the crucial information that change projects from great to terrific consist of establishing a grand range multivariate test structure utilizing fractional factorial evaluation for comprehending ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection technique for predicting ROI prior to media financial investment.
A 25-year veteran in the medical care Fortress Surgeon Digital Marketing and advertising area, Tracey started her career as a company account person for an array of pharma brand names and later spearheaded the advertising and marketing effort to launch a first-of-its kind portal in the eyewear and eyecare space.
It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the sector. She thinks Underscore is the version for just how media and advertising firms should, and will, evolve in the future.
While at Underscore, she spent 3 years teaching Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they figured out exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.