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Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing company, reveals a broadened search engine optimization service for plastic surgeons, focusing on online exposure, patient interaction, and method development. In her previous role as VP of Biddable Media Daga specialized in the advertising of wellness & wellness brands with all lifecycle stages: starting from professional test employment projects, with the pre-launch market-shaping, launch and promotional phase, finishing with license expiration and advertising and marketing sunsetting.
A 25-year professional in the healthcare marketing and advertising area, Tracey began her career as a company account individual for a range of pharma brands and later on spearheaded the advertising and marketing initiative to introduce a first-of-its kind website in the eyeglasses and eyecare space.
It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the sector. She thinks Underscore is the design for exactly how media and advertising firms should, and will, evolve in the future.
While at Underscore, she invested three years instructing Online search engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they found out how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.