Citadel Expands SEO Provider For Plastic Surgeons

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Citadel, a specialist digital advertising agency, announces an increased SEO service for cosmetic surgeons, focusing on on-line visibility, individual interaction, and practice growth. Lauren's focus on ROI and enthusiasm for finding the critical details that transform projects from good to excellent consist of developing a grand range multivariate examination structure using fractional factorial analysis for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast technique for predicting ROI prior to media investment.

A 25-year veteran in the healthcare marketing and advertising space, Tracey started her profession as a company account individual for an array of pharma brands and later pioneered the advertising effort to launch a first-of-its kind site in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the industry. She believes Underscore is the model for how media and marketing firms should, and will, develop in the future.

While at Underscore, she spent 3 years instructing Search Engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail purchase.