Outbound Telemarketing
Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising and marketing firm, introduces an increased search engine optimization service for plastic surgeons, concentrating on online exposure, client engagement, and method growth. Lauren's focus on ROI and passion for discovering the critical details that change projects from excellent to great consist of developing a grand scale multivariate test framework utilizing fractional factorial evaluation for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate technique for anticipating ROI prior to media investment.
Among the important things Martin delights in most about his duty is the chance to research and recognize the subtleties of both established and new markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.
It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the model for just how media and advertising agencies should, and will, progress in the future.
While at Underscore, she invested three years educating Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they identified just how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.