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Citadel, a doctor digital marketing company, announces a broadened search engine optimization solution for plastic surgeons, focusing on on-line presence, person interaction, and method development. Lauren's focus on ROI and interest for locating the crucial details that transform campaigns from excellent to great consist of creating a grand scale multivariate test structure making use of fractional factorial evaluation for understanding ROI capacity in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection method for predicting ROI before media financial investment.
A 25-year professional in the medical care marketing and advertising area, Tracey began her occupation as a company account person for an array of pharma brands and later pioneered the marketing effort to launch a first-of-its kind website in the glasses and eyecare space.
It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the design for just how media and advertising and marketing agencies should, and will, develop in the future.
While at Underscore, she invested 3 years educating Search Engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.