Outbound Telemarketing
Fortress Surgeon Digital Marketing, a doctor electronic advertising company, introduces an expanded search engine optimization service for cosmetic surgeons, focusing on on-line presence, client involvement, and technique development. Lauren's focus on ROI and interest for locating the crucial details that transform projects from great to great consist of developing a grand scale multivariate examination framework using fractional factorial evaluation for understanding ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living profile, and creating a projection approach for forecasting ROI prior to media investment.
A 25-year professional in the health care advertising and marketing space, Tracey began her profession as a firm account person for a variety of pharma brands and later headed the marketing initiative to launch a first-of-its kind portal in the eyewear and eyecare space.
It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the version for just how media and advertising companies should, and will, develop in the future.
While at Underscore, she invested three years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.