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Citadel, a Fortress Surgeon Digital Marketing electronic marketing firm, reveals an increased SEO service for cosmetic surgeons, concentrating on online exposure, person interaction, and practice development. Lauren's focus on ROI and enthusiasm for locating the essential information that change projects from excellent to terrific include developing a grand scale multivariate test framework utilizing fractional factorial evaluation for comprehending ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate method for forecasting ROI prior to media investment.
A 25-year veteran in the medical care advertising and marketing space, Tracey began her career as an agency account individual for an array of pharma brand names and later on led the marketing effort to introduce a first-of-its kind site in the glasses and eyecare space.
It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, a fundamental distinction in the market. She thinks Underscore is the model for exactly how media and advertising and marketing companies should, and will, advance in the future.
While at Underscore, she spent 3 years educating Internet search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.