Digital Marketing Providers
Citadel, a specialist digital advertising company, introduces a broadened SEO service for plastic surgeons, focusing on online presence, client engagement, and technique development. Lauren's focus on ROI and interest for locating the critical details that transform campaigns from excellent to excellent include establishing a grand scale multivariate test framework utilizing fractional factorial analysis for comprehending ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection strategy for forecasting ROI prior to media financial investment.
A 25-year veteran in the health care advertising and marketing room, Tracey began her profession as a firm account individual for a range of pharma brands and later spearheaded the marketing initiative to launch a first-of-its kind website in the eyewear and eyecare room.
It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the market. She believes Underscore is the design for how media and advertising firms should, and will, advance in the future.
While at Underscore, she invested 3 years showing Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's target market base and show out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.