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A 25-year professional in the medical care marketing and advertising area, Tracey started her profession as a company account person for a range of pharma brand names and later on spearheaded the advertising and marketing initiative to launch a first-of-its kind site in the eyewear and eyecare space.
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While at Underscore, she spent three years educating Internet search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.