Citadel Expands SEO Provider For Plastic Surgeons

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Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising agency, introduces an expanded search engine optimization service for plastic surgeons, concentrating on on-line exposure, individual engagement, and method growth. Lauren's focus on ROI and interest for locating the vital information that transform projects from good to wonderful include creating a grand range multivariate examination framework using fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate strategy for anticipating ROI before media investment.

A 25-year veteran in the medical care advertising and marketing room, Tracey started her career as a firm account person for an array of pharma brand names and later headed the advertising initiative to introduce a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the industry. She thinks Underscore is the model for how media and advertising agencies should, and will, develop in the future.

While at Underscore, she spent three years instructing Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they found out how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail purchase.