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Fortress Surgeon Digital Marketing, a surgeon electronic marketing firm, announces a broadened search engine optimization solution for cosmetic surgeons, focusing on online exposure, person involvement, and technique growth. In her previous role as VP of Biddable Media Daga concentrated on the marketing of health & health brands via all lifecycle stages: beginning with clinical test recruitment campaigns, via the pre-launch market-shaping, launch and marketing phase, ending with license expiry and marketing sunsetting.
A 25-year professional in the health care marketing and advertising space, Tracey started her occupation as an agency account person for a selection of pharma brand names and later led the advertising initiative to release a first-of-its kind website in the eyeglasses and eyecare area.
It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental distinction in the industry. She believes Underscore is the model for how media and marketing firms should, and will, progress in the future.
While at Underscore, she invested 3 years teaching Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they identified how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.