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A 25-year professional in the healthcare advertising and marketing space, Tracey began her profession as a firm account individual for a selection of pharma brands and later pioneered the advertising initiative to introduce a first-of-its kind website in the eyewear and eyecare space.

He leads a group of media technique, media planning, media acquiring and media execution experts that collaboratively make certain that project goals are achieved in order to maximize roi and engagements. Lauren's career in electronic and media started in the 90's, just as electronic became a sensible advertising channel.

While at Underscore, she invested three years educating Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.