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Citadel, a Fortress Surgeon Digital Marketing electronic advertising agency, reveals an increased SEO service for plastic surgeons, focusing on on-line presence, individual engagement, and practice development. Lauren's focus on ROI and enthusiasm for finding the vital information that change projects from great to terrific consist of creating a grand range multivariate examination framework utilizing fractional factorial evaluation for recognizing ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate strategy for predicting ROI prior to media investment.
A 25-year expert in the medical care marketing and advertising room, Tracey started her career as a company account individual for a variety of pharma brands and later on headed the advertising and marketing effort to introduce a first-of-its kind portal in the eyeglasses and eyecare area.
It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the industry. She thinks Underscore is the model for how media and advertising firms should, and will, evolve in the future.
While at Underscore, she spent 3 years showing Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they identified exactly how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail purchase.