Citadel Broadens SEO Provider For Plastic Surgeons
Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising firm, introduces an increased search engine optimization solution for plastic surgeons, focusing on online exposure, individual involvement, and practice development. Lauren's focus on ROI and enthusiasm for finding the essential information that change campaigns from great to fantastic include developing a grand range multivariate test framework utilizing fractional factorial evaluation for understanding ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection method for forecasting ROI before media financial investment.
A 25-year professional in the medical care marketing and advertising area, Tracey began her profession as a firm account person for a variety of pharma brands and later spearheaded the advertising and marketing effort to introduce a first-of-its kind portal in the eyeglasses and eyecare area.
It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the design for exactly how media and marketing firms should, and will, advance in the future.
While at Underscore, she spent 3 years teaching Search Engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.