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Fortress Surgeon Digital Marketing, a doctor digital marketing firm, introduces an expanded search engine optimization service for plastic surgeons, concentrating on online presence, individual engagement, and practice growth. Lauren's concentrate on ROI and passion for discovering the vital details that change projects from good to wonderful consist of developing a grand scale multivariate test framework using fractional factorial evaluation for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast strategy for forecasting ROI prior to media financial investment.

One of the things Martin appreciates most about his role is the opportunity to research and understand the nuances of both recognized and new markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the market. She believes Underscore is the version for how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent 3 years teaching Online search engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they found out just how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.