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Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing firm, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, patient involvement, and method development. Lauren's concentrate on ROI and passion for locating the vital details that change campaigns from excellent to wonderful consist of developing a grand scale multivariate examination framework using fractional factorial analysis for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast approach for predicting ROI before media financial investment.
A 25-year veteran in the medical care advertising and marketing area, Tracey started her career as a firm account person for a selection of pharma brand names and later spearheaded the advertising and marketing effort to release a first-of-its kind portal in the eyeglasses and eyecare area.
It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the design for how media and advertising firms should, and will, progress in the future.
While at Underscore, she spent 3 years educating Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they figured out just how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.