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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising agency, reveals a broadened search engine optimization service for plastic surgeons, focusing on online exposure, client involvement, and technique growth. Lauren's focus on ROI and interest for finding the critical details that change campaigns from great to terrific consist of creating a grand scale multivariate test framework using fractional factorial analysis for understanding ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast strategy for predicting ROI before media financial investment.
A 25-year expert in the medical care advertising and marketing area, Tracey started her career as a company account person for a variety of pharma brand names and later on spearheaded the marketing initiative to release a first-of-its kind portal in the eyewear and eyecare space.
It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the market. She believes Underscore is the version for exactly how media and advertising firms should, and will, develop in the future.
While at Underscore, she spent 3 years showing Online search engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail acquisition.