Outbound Telemarketing
Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing firm, announces an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, client interaction, and practice growth. In her previous role as VP of Biddable Media Daga focused on the advertising and marketing of wellness & health brand names through all lifecycle phases: beginning with medical trial recruitment campaigns, with the pre-launch market-shaping, launch and promotional phase, ending with license expiry and marketing sunsetting.
A 25-year veteran in the health care advertising and marketing room, Tracey began her career as an agency account person for an array of pharma brand names and later on spearheaded the advertising effort to launch a first-of-its kind website in the eyewear and eyecare room.
It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the industry. She thinks Underscore is the model for just how media and marketing firms should, and will, develop in the future.
While at Underscore, she invested three years instructing Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail purchase.