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Fortress Surgeon Digital Marketing, a specialist digital marketing company, announces an expanded search engine optimization solution for plastic surgeons, concentrating on on-line visibility, individual involvement, and practice development. Lauren's concentrate on ROI and passion for discovering the important information that change campaigns from great to great include creating a grand range multivariate examination framework utilizing fractional factorial analysis for comprehending ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate method for anticipating ROI before media financial investment.
A 25-year veteran in the health care marketing and advertising space, Tracey started her career as a company account individual for an array of pharma brand names and later spearheaded the advertising effort to introduce a first-of-its kind portal in the eyewear and eyecare space.
He leads a group of media approach, media planning, media acquiring and media execution professionals that collaboratively make sure that campaign goals are accomplished in order to optimize involvements and ROI. Lauren's job in digital and media began in the 90's, equally as electronic ended up being a viable advertising and marketing channel.
While at Underscore, she invested 3 years teaching Online search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they identified just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.