Doctor Digital Marketing

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Citadel, a Fortress Surgeon Digital Marketing electronic marketing company, announces an expanded SEO service for plastic surgeons, focusing on on-line exposure, individual engagement, and practice growth. Lauren's concentrate on ROI and passion for discovering the important details that transform projects from good to fantastic include developing a grand range multivariate examination structure making use of fractional factorial evaluation for understanding ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast technique for anticipating ROI prior to media investment.

A 25-year expert in the medical care marketing and advertising area, Tracey began her career as a company account person for an array of pharma brands and later spearheaded the advertising initiative to introduce a first-of-its kind website in the eyewear and eyecare space.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a basic differentiation in the industry. She thinks Underscore is the version for how media and advertising companies should, and will, evolve in the future.

While at Underscore, she invested three years educating Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.