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Citadel, a Fortress Surgeon Digital Marketing electronic marketing agency, introduces an expanded SEO solution for cosmetic surgeons, concentrating on online exposure, individual engagement, and method development. Lauren's focus on ROI and passion for locating the critical details that transform campaigns from great to fantastic consist of establishing a grand range multivariate examination structure using fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast approach for forecasting ROI before media investment.
A 25-year veteran in the health care marketing and advertising room, Tracey started her profession as a company account person for a selection of pharma brand names and later spearheaded the marketing effort to release a first-of-its kind portal in the eyeglasses and eyecare space.
It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the model for just how media and advertising firms should, and will, progress in the future.
While at Underscore, she invested 3 years showing Online search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.