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Fortress Surgeon Digital Marketing, a doctor electronic advertising agency, reveals an expanded search engine optimization service for plastic surgeons, concentrating on on-line presence, individual involvement, and method growth. In her previous role as VP of Biddable Media Daga specialized in the marketing of health & health brand names via all lifecycle stages: starting from clinical trial employment projects, with the pre-launch market-shaping, launch and advertising phase, ending with license expiry and advertising sunsetting.

A 25-year veteran in the healthcare advertising and marketing space, Tracey began her job as a firm account person for a selection of pharma brands and later on headed the advertising and marketing effort to release a first-of-its kind portal in the glasses and eyecare space.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the sector. She thinks Underscore is the design for just how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent three years showing Online search engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they determined just how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail purchase.