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It's not hard, but like anything worthwhile it will work and the desire to carry such out. Brainstorm with your staff, get feedback from your members/guests, visit franchises and other clubs/resorts in your market. Anyone travel on business or pleasure take notes, learn menus different collateral material, and then DO The concept! You can start simply with things like a wine tasting, a profitable business networking event, a single malt whiskey tasting, a candlelight dinner with music on an incredibly scenic hole on your golf course, a sushi chef to order sushi night monthly, a demo day, night golf, or special entertainment.
Spontaneously call the people you meet within each day of your last relationship. Focus on showing sincere requirement for them, as an alternative to impressing them. This will make you readily stand out amidst your competition, like a whopping 80% of companies don't even follow-up with their prospects!