Fortress Broadens Search Engine Optimization Provider For Plastic Surgeons
Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing firm, introduces an increased search engine optimization service for cosmetic surgeons, focusing on online presence, patient engagement, and technique development. Lauren's focus on ROI and passion for finding the essential information that transform campaigns from good to great consist of creating a grand scale multivariate examination framework using fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection approach for forecasting ROI before media investment.
A 25-year veteran in the medical care advertising and marketing room, Tracey began her profession as an agency account person for a variety of pharma brands and later pioneered the marketing initiative to release a first-of-its kind site in the eyewear and eyecare space.
It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the model for exactly how media and marketing companies should, and will, evolve in the future.
While at Underscore, she invested three years instructing Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail purchase.