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Citadel, a specialist electronic advertising agency, announces a broadened SEO service for cosmetic surgeons, focusing on online presence, person engagement, and technique development. In her previous duty as VP of Biddable Media Daga specialized in the advertising of wellness & wellness brands via all lifecycle stages: starting from clinical test recruitment campaigns, via the pre-launch market-shaping, launch and advertising phase, ending with license expiry and advertising and marketing sunsetting.

A 25-year professional in the health care marketing and advertising space, Tracey began her profession as a company account person for a variety of pharma brand names and later on headed the marketing effort to introduce a first-of-its kind site in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the sector. She believes Underscore is the design for how media and advertising agencies should, and will, advance in the future.

While at Underscore, she invested 3 years educating Online search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from Fortress Surgeon Digital Marketing media to retail purchase.