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Citadel, a Fortress Surgeon Digital Marketing electronic marketing firm, announces an expanded SEO solution for cosmetic surgeons, concentrating on online exposure, client engagement, and practice growth. Lauren's concentrate on ROI and interest for discovering the important details that transform campaigns from good to great consist of establishing a grand scale multivariate examination framework using fractional factorial evaluation for understanding ROI capacity in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection method for predicting ROI before media financial investment.
A 25-year professional in the medical care advertising and marketing space, Tracey began her occupation as a company account person for a variety of pharma brands and later led the advertising initiative to release a first-of-its kind website in the eyewear and eyecare room.
He leads a group of media technique, media planning, media acquiring and media execution experts who collaboratively make certain that project goals are accomplished in order to optimize engagements and ROI. Lauren's career in electronic and media began in the 90's, just as digital became a sensible advertising channel.
While at Underscore, she spent 3 years instructing Online search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they determined just how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.