Specialist Digital Advertising
Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing firm, announces an increased search engine optimization solution for plastic surgeons, focusing on on-line exposure, person interaction, and practice development. Lauren's focus on ROI and interest for locating the essential details that change campaigns from good to terrific include developing a grand range multivariate examination structure using fractional factorial evaluation for comprehending ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate strategy for forecasting ROI prior to media investment.
A 25-year professional in the health care advertising and marketing area, Tracey started her profession as an agency account individual for a selection of pharma brand names and later pioneered the advertising effort to release a first-of-its kind website in the glasses and eyecare room.
He leads a team of media strategy, media planning, media buying and media execution experts who collaboratively ensure that campaign goals are achieved in order to make the most of roi and involvements. Lauren's occupation in electronic and media started in the 90's, just as digital ended up being a viable marketing channel.
While at Underscore, she spent 3 years showing Online search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.